Find the right physicians.
Build the right partnerships.
Pick a state, drop in a ZIP for a 20-mile radius, pick a specialty. The tool pulls every matching doctor from the NPI Registry, then Claude reads each practice's website and scores it hot, warm, or cold for chronic-pain referrals. Every result auto-saves to your Leads tab so nothing slips through.
How this tool works · click to expand
The workflow
- Search. Pick a state and ZIP, choose a specialty. The tool pulls matching independent primary-care physicians from the official NPI Registry.
- Enrichment runs automatically. Google Places gives each practice a rating, reviews, hours, and a website. Claude reads each practice's website and writes a short summary plus a hot / warm / cold fit score.
- Every result saves to the Leads tab. Find them under the Leads tab, grouped by ZIP. Filter chips let you focus on Hot, Warm, or Cold.
- Work each lead. Click a card to open the detail panel, add a note, mark a follow-up date, change the status, or download a personalized intro letter from Dr. Stynowick.
- Ask Claude in the top-right whenever you want a second opinion on a lead, help drafting outreach copy, or a refresher on the 5-step program.
The 5-step outreach program
- Mailed intro letter — one-page letter from Greg, personalized using language from their own website. Generate the PDF from the lead card.
- Practice-manager call — 7-10 days after the letter mails. Confirm receipt, offer to drop off the welcome kit.
- Coffee or lunch with Greg — 20-30 minute in-person meeting.
- First-referral thank-you — within 48 hours of their first patient referral.
- Quarterly check-in — light touch every 90 days to keep the relationship warm.
What the badges mean
- HOT Score 50+. Close to RPM, independent, well-reviewed, demographic overlap with chronic pain. Mail the intro letter today.
- WARM Score 25-49. Worth pursuing. Batch these into your weekly outreach wave.
- COLD Score 0-24 or a disqualifier hit (closed practice, > 75 mi, health-system employed). Usually archive unless you have personal context.
Search
Fill out what you know, leave what you don't. Every field has a one-line hint underneath. Default settings work well for the St. Louis area.
💾 Saved searches
One click to re-run a search you've used before. Click the X on any chip to remove it.
Results
Every doctor you've found.
All in one place.
Every search auto-saves here. Cards are grouped by ZIP and color-coded hot, warm, or cold based on Claude's read of each practice's website. Click a card to add a note, download the intro letter PDF, attach files, or open the doctor's NPI Registry profile.
How to work the Leads tab · click to expand
Quick orientation
- Filter chips at the top — All shows everything active; Most Recent sorts by last seen; Hot / Warm / Cold filters by fit score; Archived shows leads you've soft-deleted.
- Search bar — type a doctor name or practice name to narrow.
- Status dropdown — defaults to Active (hides Passed and Do-not-contact).
- Follow-up due now — checkbox shows only leads whose follow-up date is today or earlier.
- ZIP group headers — click to collapse a ZIP block.
What each card button does
- Download letter — generates a personalized intro letter PDF from Dr. Stynowick using this practice's website and our scoring rubric. Opens print-ready in a new tab.
- Note — opens a focused notes editor for that lead. Cards with notes get a teal-tinged button so they stand out.
- Files — drag a PDF, photo, or scan onto the modal to attach it. To put a photo on the lead's card, set the "Doctor photo" radio before uploading. Cards default to an initials placeholder until Cara confirms a real photo of the doctor.
- Status dropdown — new → reviewing → outreach → interested / passed / dnc. Saves immediately on change.
- Follow-up date — set a reminder. Use the "Follow-up due now" checkbox at the top to see what's due.
- NPI Registry — opens the doctor's official CMS profile in a new tab for verification.
- Archive — soft-delete. Lead moves to the Archived chip. From there you can Restore or Permanent-delete.
The rating chip is clickable when there are reviews
If a card shows — click it to read the actual Google reviews, sortable by stars or recency.
Stuck? Ask Claude.
The Ask Claude button in the top-right opens a chat panel with Opus 4.7. It can see every lead in your pool and knows the 5-step outreach plan. Ask it "what do you think of Dr. So-and-so" or "draft a follow-up call script for the practice manager."
Leads on the shelf.
Restore or remove forever.
Anything you archived from the Leads tab lives here. Click Restore from archive to bring a lead back to your active pool, or Permanent delete to remove it from the database entirely. Permanent deletes cannot be undone.